Wednesday, June 13, 2007

Speculations on common purchase behavior and IQ

With access to transactional data from an established convenience store retailer, in what ways would you be able to analyze the data to produce ballpark IQ estimates for the immediate area (radius of a couple of miles) where various stores are located, by comparing specific locations with one another?

Assuming a normal distribution in all cases, a few I presume would be useful:

Higher ratio = Lower IQ:

- EBT (food stamp) sales to total indoor (non-gasonline) sales

- Number of gasoline transactions to total gasoline sales (spending less per fill)

- Scratch-off lottery ticket sales to total indoor sales

- Transactions involving cigarette, alcohol, or lottery purchases to total indoor transactions

- Trojan Magnum condom sales to total condom sales

- Number of single cigarette pack sales to number of cigarette carton sales

- Shrinkage to total indoor sales

- Transactions occuring after 9pm and before 4am to transactions occuring after 4am and before 9pm

Higher ratio = Higher IQ:

- Handsoap supply expenditures to total indoor sales

- Payments using credit or debit card to payment using cash or check

- Bottled water sales to alcohol sales

- Diet softdrink sales to regular softdrink sales

If you can think of others, please share them in the comments!


Anonymous said...

High octane gasoline:low octane gasoline

Audacious Epigone said...

Probably. It'd probably be best as a means of estimating IQ after 'controlling' for SES.

The Superfluous Man said...

Newspaper:Tabloid Sales

MensaRefugee said...

KFCs and watermelon stands?

Sorry, couldnt resist.

Audacious Epigone said...

With national newspapers indicative of higher IQ, and tabloids/entertainment magazines indicative of lower IQ.

Anonymous said...

menthol cigarettes vs regular cigarettes

Anonymous said...

40's vs. microbrews?

Audacious Epigone said...


Or how about 40's vs 30-packs? Well, maybe not so much as 40's vs. 1-liters of Aquafina!

Anonymous said...

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I don't mean this in a bad way, of course! Societal concerns aside... I just hope that as memory becomes less expensive, the possibility of copying our memories onto a digital medium becomes a true reality. It's a fantasy that I daydream about almost every day.

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