Monday, February 05, 2018

Coke is woke

Steve Sailer on tunnels of oppression:
What really jumped out at me reading up on the Tunnel of Oppression phenomenon was that it seems to appeal most to the most fly-overish colleges imaginable: Boise State, Wichita State, Texas Tech, Indiana, Southern Illinois, Northern Illinois, Western Illinois, and so forth.

You might think that the Tunnel of Oppression would appeal to coastal elitists, but I can’t find any evidence that Harvard, Yale, or Princeton have ever touched the Tunnel of Oppression with a ten-foot pole.

You might think that ultra-liberal Brown U. would host the Tunnel of Oppression, but a Google search reveals only that it was set up in the Brown Ballroom at Illinois State. Similarly, the Tunnel of Oppression has been at Penn State, but not at Ivy League Penn.

In the San Francisco Bay area, the Tunnel of Oppression has been hosted at San Jose State, Santa Clara, and Cal State East Bay, but not, as far as I can tell, at Berkeley or Stanford.
I wasn't alone in noticing a similar pattern in market brands on display at commercial breaks during the Super Bowl:


With one exception mentioned below, the anti-white messaging from these giants was devoid of subtlety. T-Mobile was the worst offender. This wasn't merely the worst commercial I saw last night, it was the worst commercial I've ever seen in my life:



Unlike T-Mobile, Coke mercifully adds some visual distractions to allow the viewer, with enough effort, to distinguish this experience from the mandatory meeting he sat through with the scold from HR last Tuesday:



Catch that black liberation flash at the end? Nice touch. And, it must be admitted, rather subtle.

Comment sections are becoming endangered species on the dinosaur reservations. They're disabled for the T-Mobile video, but they're not on the one from Coke. As of this posting, we're at 262 likes to 617 dislikes, with commenters validating for umpteenth time the veracity of John Derbyshire's observational riff off Orwell's 1984: If there is hope, it lies in the comment threads.

Toyota did the best job illustrating Jack Donovan's concept of an empire of nothing:



Reverend Loveboy eagerly dipping out of the empty nave to collect the rest of the Coexist bumper sticker so all the false teachers can participate in what really fills their lives with meaning. That is not, of course, their kin nor the temple of their gods--it's the mindless consumerism of sportsball!

We may find encouragement beyond the guerrillas in the comment fields, though. There were a couple notable examples of whitelash against the dispossession. By far the aesthetic best came from Dodge:



With the exception of one valkyrie vixen, they're all high-T, Nordic men. Not a hint of mystery meat from start to Finnish.

Runner-up came from WeatherTech:



Solid white men laying concrete and forging steel, flanked by a closing caption that reads "we built our new factory right here in America. Isn't that the way it's supposed to be?"

Indeed. MAGA!

16 comments:

Jim Bowery said...

After a few years, post-Macintosh ad, of psychological abuse by the NFL, I acquired less than 0 motivation to watch the commercials or halftime memes -- having lost my motivation to watch the game years earlier.

However, I was involuntarily subjected to the Viking commercial and, not even realizing it was a superbowl ad, did note the musical score was by a band of AIDS vectors. The Poz Never Stops.

Audacious Epigone said...

Jim,

Fair. On the other hand, it was classic rock that sort of felt like diet viking metal. No hip hop or even pop 40, at least.

Capogambino said...

When the weathertech ad started, it looked like they were building a "wall". I thought it would turn out to be an anti-trump ad. Was pleasantly surprised to see the made in America theme. In hindsight, I think the opening scenes were set up that way with intent.

Sid said...

I don't think SJWs ever really won over the "hearts and minds" of normies. At best, they got a lot of other leftists to tout the party line, and intimidated everyone else to keep silent.

Without the Obama administration backing SJWs, however, people have been eager to rip up their ideas. The latest Star Wars movie apparently went all in on the feminism and the general public has ripped that one up.

Outside of a college campus, it's rare for people to use SJW terminology seriously and non-derisively. Even a lot of SJWs and feminists are equivocal about how strongly they believe in that stuff in public.

There's some TV series about Joan of Arc with a black actress playing her. That kind of thing works for high school drama performances, but there's no way a SWPL who knows even a modicum is going to take that seriously.

This isn't to say that we've achieved final victory, not by a long shot, but SJW ideas are definitely becoming stale, derided, and low-class in the general public. The kind of grip they had on public discourse they had from roughly 2012 to the end of 2015 or so is no longer there.

Anonymous said...

O/T

Interesting racial thread on largely boomer/.mil firearms forum. Site is ordinarily heavily moderated.

https://www.ar15.com/forums/General/Are-you-bothered-by-the-browning-of-America-/5-2078007/?page=1

Too many Ben Shapiro style civicucks in the comments, but good poll result.

Anonymous said...

Supporters of President Trump need to stop watching sportsball, all of it.

High School, College, Professional.

It is the simplest, and least costly, of striking a real blow in the Kulturkampf.

Ad agencies in this country are concentrated in New York. Lots of J-Left and LGBT, almost no White Southern Evangelicals.

The Right needs Cultural Self-Determination.

chris said...

T-mobile ad isn't just stomach turning, it is scientifically false.

Babies as young as 6 months old know all babies aren't equal.

https://www.utoronto.ca/news/racial-bias-may-begin-babies-six-months-u-t-research-reveals

Anonymous said...

I generally hate the Super Bowl ads and find them depressing in the sense that not only are they ultra-PC, they are not even well-Done or clever. It is almost a reflection of how uncreative Madison Avenue is. The only exception I can think of was a brilliant and moving Audi commercial 2 years ago about a depressed retired elderly astronaut regaining his spirit after his son lets him ride his Audi, with Bowie’s Starman playing in background. Of course, last year Audi ran a rancid PC ad.

Anonymous said...

Catch that black liberation flash at the end? Nice touch. And, it must be admitted, rather subtle.

That is the Coke logo featuring the colours of the three main brands of Coke, they've been using it for years.

I think much is made of virtue-signalling in advertising, in reality it's done because the kinds of people incharge of ad campaigns and marketing like it personally. Though many, such as certain credit agencies and banks do try to signal their affinity for poor minorities.

Kentucky Headhunter said...

Liked the Viking commercial, agree it could have used better music. Immigrant Song anyone?
https://youtu.be/RlNhD0oS5pk

Didn't Ram also do that very cringey MLK speech ad as well?

Nice job Weather Tech. Agree about wall imagery.

You know who goes to HS football games? Fellow students and the players families, so fuck off about HS football.

Corporate HR and Diversity offices are packed full of SJWs and their nonsense. That's where most of the damage is actually done in the real world.

Audacious Epigone said...

Capogambino,

Ah, I see that now. Even better.

Sid,

Yeah, I felt the whole room cringing as I the T-Mobile ad ran. I couldn't keep my mouth shut, but the cringing happened before I said anything. Even midwits don't want to be lectured to so blatantly. Anyone who watches something like that with rapt attention outs himself as intellectually low-class.

Anon,

Nice. Shapiro is smart enough to walk with the wind at his back instead of blowing in his face if he feels like he can get away with it.

Anon,

Agree wrt college and professional sports. I watch the Super Bowl because it's the single best window into the zeitgeist of the year, but I stopped watching or following anything else years ago.

Chris,

Great point. Tweeted out when it came on that T-Mobile is an example of the anti-science left. Should've noted here, too. But, but they f*cking love science!

Anon,

If that's the contemporary coca cola logo, it's new. It has most certainly not been used everywhere for years, as a quick google images search verifies--ten pages of image returns there is just one that resembles that one, though it includes second-most prominently a white bottle, which would make sense since Diet Coke is the second best selling Coca Cola product after classic. Sprite and Zero are roughly 4th and 5th IIRC.

Kentucky Headhunter,

Yeah, it was like their protection shield against charges of waaaaaycism!

It wasn't as bad as the other ones, though. At least it mostly stuck to Old Americans.

milan said...

What a fucking creepy ad, especially because of the second-person point-of-view. I can't be the only one who thinks it comes off more as an order than anything else?

"YOU WILL BE EQUAL! YOU WILL ACCEPT OUR IDEOLOGY! YOU WILL BE ASSIMILATED! RESISTANCE IS FUTILE!"

Such a shame there's no comment section, /pol/ would have a field day.

The viking ad reminded me of a funny um, cohencidence that I once noticed. As you can see around 30 seconds in, they're listening to SiriusXM radio, the logo of which has three parentheses placed around the text. Wanna guess the ethnicity of the founders and CEO of SiriusXM? When I first noticed that I laughed for about a minute straight. But then again, it kind of takes the fun out of it when they label themselves, doesn't it? Even if it's accidental.

Audacious Epigone said...

Milan,

Ha! Hadn't ever noticed that.

Feryl said...

The viking stuff is total camp....Back in the 1940's-1980's (when society was more wholesome) advertising depicted normal people acting....Normal. In the 90's commercials got really loud (literally and figuratively) and often had emo caricature acting. And this is still the mode we're in. I guess since contemp. men are so insecure, we need overproduced imagery of "vikings" (who look like generic barbarians; there's no sense of character or style to the aesthetic, and BTW vikings actually had better hygiene than many other ethnic groups of that era). The look of the ad blows ass (ugly and drab digital photography and obvious CG), but modern doofus males think that better lighting and richer colors are ghey or somethin', while dark+drab=manly. Earth to cubicle dwellers: in the macho 70's and 80's, men had longer but still styled hair, wore less dark clothes, and wore more jewelry, while paintings/movies etc. created by men had a more stylish look.

And showing the vikings as dirty grungers is I suppose some kind of fantasy for deballed and well-scrubbed modern guys...No surprise considering that OCD has been on the rise since the mid 90's, while testosterone levels have fallen since then.....Schwarzenegger in 1982's Conan was clean shaven and had lustrous and slightly layered longer hair.

Facial hair is decadent, facial hair fashion has been getting progressively more ridiculous. Some guys had smaller mustaches in the 70's and 80's, then goatees came in big time in the 90's, and over the last 10-15 years full beards and elaborately styled dandy-ish facial hair have been in big time. And while beards in the 70's were intended to be earthy, and mustaches in the 70's and 80's a call back to respectable and strong masculinity, modern facial hair is obnoxiously designed to reinforce status...And over the last 30 or so years we've been spiraling down the hole of stupidly destructive competition for higher status.

Audacious Epigone said...

Feryl,

Marcus Aurelius disagrees!

Hadrian--and Trajan--probably don't, however, so I'll cede the point.

Anonymous said...

I'm not good at video links, but wasn't there the Jeep ad that pretty explicitly mocked the whole idea of a "message ad" with the Jeep climbing up the side of a creek and saying "this is our message"... (I may be muddling details at this point...) (I'm not a fan of recreational off-road vehicles, but I liked the mocking the ad trend...)