Just as the failing New York Times was purchased by Carlos Slim of Mexican-based Telmex, the Washington Post was bought by Jeff Bezos of Amazon fame. Both operations continue to lose money without any prospect of long-term, self-sustaining economic viability.
It's wrong to look at them as individual business entities. That's no longer what they are. They are now public relations departments and marketing departments owned by and in service to the Cathedral. Their purpose isn't to make money, it's to protect the power of those on the inside. These newspapers live by the grace of their death-angel investors, investors who keep them alive not to make money directly from them, but to use as enormous and relatively cheap press agents who still enjoy the perception of objectivity among some fraction of the public (the geriatric fraction, mostly).
Today offers a trenchant illustration of one of these Cathedral marketing outlets in action.
Just hours after WikiLeaks released Hillary Clinton's Goldman Sachs transcripts, the Washington Post--presumably in coordination with the Clinton campaign--responded by releasing a video from 2005 of Trump entertaining some guys by indulging in locker room talk that overshadowed the WikiLeaks' release.
In the video Trump talks about going after married women, getting pussy, and leveraging fame. He does so while in a relationship with his current wife, Melania (it's unclear to me whether or not they were married at the time--it occurred either just months before or just months after they were married):
This is the kind of thing men joke about with other men when women aren't around. Pithily, it is the way of men. I played Aussie Rules for five years and this kind of banter was all I ever heard during warm-ups and pregame.
It's harmless stuff. In fact, for a lot of men, it's cathartic. In an increasingly feminized world where men have fewer and fewer venues in which they are able to interact exclusively with other men, they're forced to communicate using female-friendly language. Mixed-sex groups invariably move towards female norms of behavior and away from male norms of behavior, so the breakdown of gender barriers inexorably leads towards the breakdown of masculinity itself.
The electoral optics, though, are bad. Mike Pence did yeoman's work bringing cuckservatives and Churchians straddling the AntiTrump and NeverTrump positions into the god-emperor's camp when he schooled Tim Kaine earlier this week.
Now that's compromised. Married women, the plurality of whom are planning to vote for Trump, don't like hearing this stuff (at least not hearing it described--when they're the intended targets, things get a little more *ahem* nuanced).
The rest of the owned media amplified coverage of the video while downplaying or outright ignoring the WikiLeaks' release. A presidential candidate engaging in crass frat talk about carpet-grabbing from over a decade ago is a big deal. A presidential candidate revealing that she dreams of a world without borders is not.
Who? Whom? That's all you really need to know.
++Addition++While the major media may be obsessing over the Trump video, the real world is more interested in what Julian Assange revealed. WikiLeaks is generating more social media interest than all the other topics, including Trump and cuckbaby Ryan, combined: