Thursday, April 30, 2015

Coke 'name tax' evokes memories of poll tax, separate water fountains

Coca Cola is following up last year's successful "share a Coke" first name campaign with an even wider ranging roll out this year. The company hopes to further build upon the nearly 20% increase in unit sales the campaign helped generate in 2014.

In response to complaints from consumers whose names did not make the top 250 last time around, Coca Cola will expand the promotion to include the top 1,000 most popular names in the US this year.

For those still left wanting to open happiness, the company is offering an online option for name customization at the price of $5 for an 8-ounce bottle.

Some activists remain unsatisfied. "We's drink Coke, too. There's an ugly history that still resonates among the black community where we was excluded from things or had to pay more for them," said D'Brickshaw Johnson.

His sister, MonQuisha Smith, agreed. "You see Emma or Noah every time you goes to grab a bottle. I even seen Alejandra and the lord Jesus on there, but you ain't never see no Lerevicious."

Coca Cola did not return requests for comment but did provide the following statement: "We celebrate the spirit of collaboration that binds us together as members of the human family. We seek diversity of cultures, sexual identifications and orientations, backgrounds, religious affiliations, ethnicities, and races to promote the growth, development, and enjoyment of and for our customers, employees, shareholders, stakeholders, and the wider global community of humankind."

1 comment:

Anonymous said...

D'Brickshaw Johnson. ...

His sister, MonQuisha Smith