OneSTDV captures the societal shift away from celebrating accomplishment and towards celebrating suffering in discussing Arizona representative Gabrielle Giffords and the coverage surrounding the Loughner shooting and her recovery from it. The PC orthodoxy leverages (and pushes for) this shifting to prop up favored groups at the bottom and minimize the laudatory attention that should rightly be given to those of great accomplishment. This inherently delegitimatizes the moral worthiness of middle class white kids from intact families while putting on a pedestal those who come from broken families and mean streets (as One demonstrated here).
It was not suddenly detectable for the first time in the 2008 election, when two potential sufferers-in-chief squared off (compared to, say, Winston Churchill or Dwight Eisenhower), of course. The Simpsons captured it nearly two decades ago in Radio Bart (which happens to be one of my top five episodes of all time):
Homer: That Timmy is a real hero!
Lisa: How do you mean, Dad?
Homer: Well, he fell down a well, and... he can't get out.
Lisa: How does that make him a hero?
Homer: [flustered and frustrated] Well, that's more than you did!
(Video clip here, albeit not in English)