I suspect it is theological self-help ("How should I talk to my son who says he doesn't believe in God?" "Well, God tells us...") and shows that do intimate profiles of how welcoming Jesus into Sad Sap's life helped pull him out of the gutter that women come for most. I, a typical male, find those kinds of programs empty filler and would never listen to them. But I do regularly flip to the local Christian radio station to listen to guys like Tony Perkins and Jay Sekulow, as a means of getting the political perspectives of the 'religious right'. I also find Hank Hanegraaf edifying, because he spends much of his time pointing out scriptural refutations to various non-traditional Christian and quasi-Christian belief systems.
The previous assertion that women are less informed than men is borne out by the results in the Pew survey. It labels viewers and listeners as "high knowledge" if they are able to answer three rather simple political questions. The correlation between the percentage of viewers and listeners to a show or network who are highly knowledgeable and the percentage who are female inversely correlates at .74 (p=0) for the 26 shows and networks Pew presents both figures for. Stated in another way, for each one percentage point increase in a program's viewers/listeners who are female, the "high knowledge" contingent drops by 1.35 percentage points.
This brings to mind a piece by Steve Sailer, where he describes why men care about 'unimportant' stuff like Israel's military action against Hamas in Gaza or Timothy Geithner's taxation avoidance while women pay attention to things that will make them better girlfriends and housekeepers:
Women are simply, on average, more practical than men. They aren't as interested in big issues where they are unlikely to have much impact. They are more interested in how to improve their own lives and those of the people they care about.It's troubling that men are an electoral minority in the US.
I've spent enormous amounts of time standing around magazine racks in my life, and I can assure you that women almost never look at the prestige section where they group together "The Economist," "The New Republic," and "The National Interest," and other journals that don't have anything to do with your personal life. Attractive single women look at fashion and beauty magazines. Attractive married women look at expensive home decorating magazines.