Monday, December 31, 2007

The Sailer buyer's (enormous!) surplus

Steve Sailer's blog is the intellectual treat I look forward to more than just about any other, and looking at my blogroll, that's saying quite a lot. He's fused a lucid, illuminating writing style with an uncanny ability to make sense of, well, things. All kinds of things, especially insight into why people do the things they do. His background is in market research, and he can certainly be making a heck of a lot more in that industry than he is making by making the fruits of his mental toils available for free.

Or at least he could have made a lot more. In an age when googling the name of a job applicant (or landing a client) is as common as expecting a resume, those who choose to boldly challenge the Cultural Marxist establishment put their breadwinning capabilities on the line. And that line can be a rubicon in a case like his.

Yet Steve averages over 5,000 (don't look now, it's the holiday season!) unique visitors a day, according to SiteMeter, which may understate his actual regular readership by half. As one who reads every word, I still only stop by the site every third day or so. If I'm fairly typical of the average reader, that nets Steve somewhere between 15,000-30,000 regular readers. If as many could come up with $10 as a token of appreciation--as much as we're spending on a single movie ticket sometime over the course of twelve months--we'd have him for perpetuity.

Affordable family formation, the Hispanic voting myth (of '04 or the vote in general), a workable definition of "race", getting at the real Barack Obama, challenging the vogue 'rogues' like Gladwell and Levitt who are uncritically fawned over by the media establishment--I'd rather give a ten-spot to a good cause than have these things yet unrevealed.

If you share that sentiment, and have more than $5,350 in deductions for 2007, do it before midnight. Otherwise, unload some of that dough your momma sent you for Christmas before you use it to break your New Year's resolution!


Anonymous said...

I think Sailer is worth a magazine subscription.

Therefore Ive tried to send him about $50 a year. Those who read his site once a week should also see that as a "free" magazine. $20 bucks from a mere 5000 readers would net him 100K a year. His output is worth alot more than that.

I wish Steve would print the math of his situation so that his readers would understand it more readily. California living is pricey, but it puts him on the front lines of the culture wars and thus embedded to report on it so accurately.

Its a shame that lackey journalists for the establishment are well-paid for puff pieces while a genuine truth-telling researcher like Sailer toils, Howard Roark-like, underpaid but intelligently recognized for the fruit he produces.

If I were a gazillionaire, I'd start a magazine and run it at a deficit and pay whatever it took to get it on every magazine stand in America with writers like Raimondo, Taki, Buchannan, and Sailer, purely to annoy neo-cons. Taki's online magazine might be a place for non-establishment thought as well as Chronicles. If these organs are in any financial dire straits, the best thing they can ever do is to let their readership know the exact numbers and what they need, etc.

Sailer is actually a courageous man. He could have sold out and used his fine mind to write pro-Kristol propaganda and he'd be a FoxNews star like Hannity is. We are lucky to have him, Lew Rockwell, Vdare, etc. Reading blogs is addictive. Its interesting to see what really smart people think about the various issues of the day and how to solve problems. Its a hell of alot better than being stuck reading Newsweek in 1985, I'll tell ya' that.


Audacious Epigone said...


I do to. My biggest fear is that he'll make the decision to stop writing full time (or altogether) and re-enter industry without having previously let his readership know things had gotten so tough.

Re: Newsweek c. 1985, I haven't watched tv, other than on a few sporadic occasions when I've been in social settings, for a couple of years now. When I do catch one of the cable news channels, I'm amazed. There really is no comparison with what you can get in the blogosphere.

nzconservative said...

"California living is pricey, but it puts him on the front lines of the culture wars..."

Good point I hadn't really thought about.

While I agree existing readers (including myself) should be supporting him more, I think he needs to publish a book or two to broaden his audience, and bring in some revenue(Presuming he can get a suitable publisher).

Audacious Epigone said...


Steve has asked previously about potential subjects for a book he wanted to write. VDare even set up a specific donation page for it. That was a couple of years ago I think, and I haven't heard anything about it since.

nzconservative said...

Shame, another option might be to compile a collection of some of his best articles and blogs in a couple of shorts books, say one on biodiversity and another on politics and immigration.

Are there any examples of blog based books selling well?

Audacious Epigone said...


Well, Nicholas Wade's book Before the Dawn was mostly based on previous articles he'd written. But I'm not sure if that's the same thing.