What World Cup match drew the greatest number of tv viewers in the US thus far (prior to the quarter-finals)? A game involving England's conservative boy-toy David Beckham, who would later be brought to tears? The trials of the putatively invincible Brazilians? A game the US team was part of?
Nope. Try Argentina against Mexico. Since none of the networks want much to do with soccer (yet), the Catholic Church should team up with MLS. On the political side, the new bedfellows can push for open borders. On the operational side, they can yank the elucidating Dave O'Brien and replace him with a taciturn Scot who will let the game drone on with minimal commentary, close-ups, or cut shots.
Or maybe the play-by-play will need to speak fluent Spanish. Just like traditional Mass, people outside soccer's core won't know what's going on!